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Al Tepper

About: 

Al Tepper is the Founder of Disruptive Marketing Agency, TepFu. TepFu supports senior executives in: a) fixing go-to-market problems with remarkable solutions; and b) by evolving their organisations' internal entrepreneurship to deliver remarkable disrupted solutions independently - ideally, before someone else disrupts them. TepFu consults in various spaces:SOURCING: for the leading sourcing publication, network and content/events provider. http://www.outsourcemag.com & http://www.sig.org;IOT: for leading IoT network providing content, community and events. https://www.iotuniversity.com; ENGAGEMENT/GAMING: for Hollywood-based engagement agency, F84 - they deliver for clients including Disney, Mattel and beyond. http://www.F84games.com;STARTUP INCUBATOR: Al is a co-founder of an exciting London-based startup tech incubator bringing multiple tech, VR, AR & IoT projects into disruptive being. http://www.KiplingAndKirbyVentures.com. Previously Al was Publisher of Outsource and has built a marketing and digital career in various B2B publishers and even a retailer over the last two decades. Outside of work, as well as being a husband and father Al owns two labradoodles and is a qualified American football coach.

From this author

Jul 19, 2016    2

Pokemon Go signals the mainstream arrival of augmented reality (AR). From here on in, virtual reality (VR) will always be the poorer cousin - or bridesmaid if you will, and never the bride - in the fight for digital’s push out through the screen into reality.

This new (albeit long-pending) medium of AR will have a huge impact on local and B2C advertising. In fact you might argue it already has, adding billions to the valuation of Nintendo after just a week since Pokemon Go...