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Milan Panchmatia

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About: 

Milan Panchmatia is Managing Partner at 4C Associates, an award-winning management consultancy specialising in procurement, savings delivery and managed services. Milan has over 20 years’ experience in working with global brands and world-class marketers, delivering ATL/BTL and Digital projects. His breadth of experience comes from working in procurement, management consultancy and creative agencies, and he has worked with a wide variety of clients including Coca-Cola, Diageo, J&J, BMW, Honda, Orange and Castrol. Milan focuses on providing clients with truly actionable insights at both a strategic and tactical level and delivering cost savings and increased value from marketing spend.

From this author

Apr 11, 2017    0

Growing economic uncertainty has seen many businesses look to procurement for a means to increase savings and ultimately drive growth. This is especially true in the retail industry where common issues include mounting costs, struggling suppliers, increased competition and expanding supply chains. On top of this, savings must be achieved without affecting the quality of the end product or customer experience.

Despite these challenges, it is possible to implement strategic...