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Thom Mead

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About: 

Thom Mead, a well-known thought leader in the areas of Strategy, Marketing and Sales, has published dozens of articles, presented at conferences and appeared on TV. He is highly respected for his skills in leading company strategy, marketing and sales. On a practical level, Thom has headed these functions for leading companies worldwide including EDS, ACS, Unisys, Spherion and Firstsource. Currently Thom is leading the Strategy, marketing and Sales Consulting practice for Trinity Executive Advisors. Thom can be reached at https://www.linkedin.com/in/captainofmarines1994

From this author

Feb 14, 2017    0

John Wanamaker once commented, “I know half the money I spend on advertising is wasted; the trouble is I don't know which half.” Likely this is often said of marketing as a whole - and in fairness, applies to other business functions as well. Have you struggled with this conundrum when considering your sourcing options for marketing spend? Proper mechanisms to track performance, ROI, and effectiveness need to be in place to ensure that the money spent is adding value and not being spent...

Feb 01, 2017    0

Last October I attended the Sourcing Industry Group (SIG) Global Summit in Carlsbad, California - an event I have attended more than 40 times over the last 25 years. Why? Because professionally, it is truly worth the time and treasure required. Because of its strict “no selling” and supplier code of conduct agreement, attendees can freely collaborate and discuss topics without waiting for a vendor to start their sales pitch. Unlike traditional trade show vendor-fests, SIG attendees are...

Oct 07, 2016    0

Every pilot/flight trainee knows the importance of trusting what the plane’s cockpit instruments are telling them. With very rare exception, the cockpit’s instruments don’t lie. What’s happening to the plane can be counter-intuitive to what your human senses are telling you. I can recall several instances in my flight training when I had to fight my senses (and fear) and rely on the data in the cockpit as my only gauge of what was actually happening and what I needed...

Sep 02, 2016    0

Several times throughout my career, people have queried of me, “How do you manage to get so much done?” I think there are a few factors, working in concert, that have enabled me to get more done, often with less, and for less. Much of what I have done and done well, I give credit to my mentors throughout my life. Many of them did not know the high regard in which they were held by me, and others. True leaders do not do it for the praise, they do it because it is inherent to...

Jul 01, 2016    0

I can recall being on vacation in Hong Kong with my wife as we were walking through the famous shopping district in Mongkok. Here you can buy Class A imitation goods of leading brands at far lower prices than the real brand and few would ever know the difference. Or, if you are like me, you will negotiate (aka: haggle) for an even better price. As I plied my finely honed negotiating skills on the unsuspecting merchants, the price kept getting lower and lower. My wife would say, “Stop, stop...

Jun 16, 2016    3

“You are your words.” - American Heritage Dictionary

“Being forced to write clearly means, first, you have to think clearly . . . the two processes are inextricably intertwined.” - Fareed Zakaria, In Defense of a Liberal Education

The ability to communicate in a clear, compelling and concise manner is a challenge for businesses worldwide. In the realm of marketing, the need is particularly acute as the efforts of marketing are among the first to impact the...

May 18, 2016    0

Likely all of us have heard the expression (or something close to it), “If I was starting this company all over now, I would do it much differently.” Often such break-away thinking yields new companies, or in some cases, new divisions or subsidiaries of companies. To...