Denis Creighton is European CEO, Care & Wholesale, for Conduit, a contact-centre provider delivering services from Ireland and the UK. He has over 25 years’ experience in the BPO and telecommunications industries and is currently responsible for the development and execution of Conduit’s European Market strategy.He joined Conduit in 2001 as Chief Operating Officer and Chief Technology Officer and played a pivotal role in the successful growth of the company prior to their purchase by InfoNxx in April 2006. He assumed the role of CEO at this point.Prior to joining Conduit, Denis was the Managing Director of Eircom Operator Services and launched the successful brand of 11811 directory enquiries. He was also responsible for the running of the 999 emergency service and all of the operator assistance services. He also established a joint venture with the Manpower Group to provide outsourced services to government departments. Before Eircom, Denis was Head of Customer Services for Eircell and Vodafone Ireland and was instrumental in the design and implementation of their Customer Care strategy.