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Outsource magazine: thought-leadership and outsourcing strategy | May 27, 2017

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About Thom Mead

Thom Mead

Thom Mead

Thom Mead, a well-known thought leader in the areas of Strategy, Marketing and Sales, has published dozens of articles, presented at conferences and appeared on TV. He is highly respected for his skills in leading company strategy, marketing and sales. On a practical level, Thom has headed these functions for leading companies worldwide including EDS, ACS, Unisys, Spherion and Firstsource. Currently Thom is leading the Strategy, marketing and Sales Consulting practice for Trinity Executive Advisors. Thom can be reached at https://www.linkedin.com/in/captainofmarines1994

Posts By Thom Mead

Avoiding the black hole of marketing procurement

February 13, 2017 |

John Wanamaker once commented, “I know half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Likely this is often said of marketing as a whole – and in fairness, applies to other … Read More

Do you need a sales tune-up – or an overhaul?

January 31, 2017 |

Last October I attended the Sourcing Industry Group (SIG) Global Summit in Carlsbad, California – an event I have attended more than 40 times over the last 25 years. Why? Because professionally, it is truly worth the time and treasure required. … Read More

Do you have your instrument flight rating for your business?

October 7, 2016 |

Every pilot/flight trainee knows the importance of trusting what the plane’s cockpit instruments are telling them. With very rare exception, the cockpit’s instruments don’t lie. What’s happening to the plane can be counter-intuitive to what your human senses are telling … Read More

Doing more with less

September 2, 2016 |

Several times throughout my career, people have queried of me, “How do you manage to get so much done?” I think there are a few factors, working in concert, that have enabled me to get more done, often with less, … Read More

Is there really such a thing as a bad deal?

July 1, 2016 |

I can recall being on vacation in Hong Kong with my wife as we were walking through the famous shopping district in Mongkok. Here you can buy Class A imitation goods of leading brands at far lower prices than the … Read More

Effective writing in outsourcing: a disruptive brand differentiator

June 16, 2016 | 3

“You are your words.” – American Heritage Dictionary

“Being forced to write clearly means, first, you have to think clearly . . . the two processes are inextricably intertwined.” – Fareed Zakaria, In Defense of a Liberal Education

The … Read More

Building a sales force multiplier

May 17, 2016 |

Likely all of us have heard the expression (or something close to it), “If I was starting this company all over now, I would do it much differently.” Often such break-away thinking yields new companies, or in some cases, new … Read More

OPINION: Why marketing, branding, and communications by offshore providers are so ineffective

December 2, 2014 | 2

“When it comes to effective marketing, it is not what you say that matters, it is how you say it.  Ask any dog.”  – Thom Mead

“The inability to set aside something that you know but that someone else does … Read More