Doc outsourcing on the rise
Interest in strategic document outsourcing has shot up as companies look for ways to cut expenses and capital cost, according to research firm Gartner Group. But organisations need to ensure that outsourcing print and electronic document publishing improves customer communications without sacrificing quality.
“Strategic document outsourcing offers organisations the opportunity to eliminate print- and mail-related capital expenditures, while potentially reducing material and postage expenses,” said Pete Basiliere, Gartner research director. “Outsource providers facilitate the targeted, relevant customer communications that can not only retain and grow the client base but also increase revenue.
“While certain kinds of marketing materials have long been outsourced, and to produce them in-house would be an anomaly, business communications have been outsourced only when management felt potential issues of control, confidentiality, tight deadlines and the mission-critical nature of the work would be assured.”