Kenya marketed as outsourcing hub
Kenya’s newly launched Information and Communication Technology (ICT) board is to market the country as the world’s next outsourcing destination after India.
The board will use much of the £60mn loan it received from the World Bank in May to increase capacity for outsourcing.
To promote outsourcing to Kenya, the board plans to cut the cost of international broadband Internet and extend the geographical reach of the country’s broadband network.
While offering the loan, the World Bank said it had recognised progress the country had made in reforming its telecommunications sector. Key reform measures include liberalisation of data and voice market, restructuring of Telkom Kenya, ongoing preparation of telecoms legislation as well as competitive award of operator licences.
The value of the BPO industry is expected to rise to £74mn annually when the project is fully implemented, according to Information and Communications permanent secretary Bitange Ndemo.
Dr Ndemo claims that Kenya could even wrestle business away from BPO heavyweights such as India.