NASSCOM eyes Central Europe’s gold
A report produced by Indian IT and outsourcing trade association NASSCOM and PricewaterhouseCoopers has highlighted the growth potential of the German, Swiss and Austrian outsourcing markets – and the opportunities therein for Indian businesses.
The report, entitled “Opportunities for the Indian IT/BPO industry in Germanic countries”, suggests that Indian firms could increase their share of the $53-billion (£37bn) ITO, BPO and engineering services market in the three named countries to around $10 billion (£6.97bn) from a current level of $2.6billion (£1.8bn) – provided, that is, they adjust their tactical and strategic approaches to fit the idiosyncrasies of the markets in question.
NASSCOM has signalled its intention to get more closely involved with the Germanic countries – and presumably attempt to facilitate greater penetration for its members – by confirming a trade delegation to the area for the middle of next month. The aim of the delegation is “to provide the Indian companies an exposure to the Germanic ICT environment and provide networking opportunities with the companies in Switzerland and Germany and explore business and M&A opportunities,” according to NASSCOM.
“Current European uncertainties are short-term in nature and we are confident that the European bloc, as a whole, will continue to be one of the largest markets for the Indian IT-BPO industry,” NASSCOM president Som Mittal told the Indian press this week.