“You are your words.” - American Heritage Dictionary
“Being forced to write clearly means, first, you have to think clearly . . . the two processes are inextricably intertwined.” - Fareed Zakaria, In Defense of a Liberal Education
The ability to communicate in a clear, compelling and concise manner is a challenge for businesses worldwide. In the realm of marketing, the need is particularly acute as the efforts of marketing are among the first to impact the customers’ perception of your company and its products or services.