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Outsource magazine: thought-leadership and outsourcing strategy | June 26, 2017

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Parseq rebrand signals market shake-up

Parseq
  • On June 16, 2015
  • http://www.parseq.com

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The UK’s fastest growing provider of business services has rebranded its proposition in a bid to shake up the market and simplify the way outsourced services are bought and managed.

The rebrand categorises all services and staff roles into three distinct activities – acquire, retain and improve – because they explain the reason why an organisation would choose to outsource to service providers.

It also unifies the heritage companies and employees that make up the Parseq brand under a common purpose moving forward.

Marketing director Lian Chambers explains: “It’s an incredibly exciting time for Parseq. We have ambitious plans for market growth and a new direction that challenges the outsourcing sector.

“The new brand identity runs much deeper than just how we look. Our new marketing proposition reflects every aspect of how we do business and our strategy for growth. It focuses on three core areas that are the DNA of our business; We Acquire, We Retain and We Improve.

“We acquire new customers for our clients, we retain their market share and we improve their operation to make them more efficient and profitable. It’s a simple proposition and one which will really shake up the business process outsourcing sector.

“We aren’t cluttering, diluting or confusing our message with industry jargon or the operational task undertaken to achieve our client goals. Instead it represents outcomes and focuses on deliverables.

“We’re all aware that outsourcing can be perceived in a negative way, when in fact it achieves great things for many companies. Our brand celebrates this .”

Parseq has an enviable client portfolio which includes the top ten UK banks, utility providers, insurance organisations and charities which it services from its seven UK locations in Rotherham, London, Glasgow, Sunderland, York, Leeds and Brighton.

For more information visit www.parseq.com

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