We’ve just published the latest ISG Index, which includes – for the first time – a view on the growing As-a-Service market. Whilst combined second-quarter ACV in the Europe, Middle East and Africa (EMEA) market fell by 18% year-on-year to €2.2 billion, the new data reveals record growth of the As-A-Service segment, contrasting the sluggish activity in traditional sourcing.
It’s 2016 and we have digital technology at our fingertips, yet few bank accounts can be opened without printing and signing a paper form. A student can’t get their exam results until an examiner manually crosses and marks their paper. Our reliance on paper runs deep and many business workflows continue to bear the “paper weight” burden.
Business is going through a profoundly transformational period that has been called both “The Digital Era” and “The Age of the Customer”. Global innovation driven by the growth of affordable networked storage, sensory, and processing power has made possible dramatically new ways of doing business. New capabilities are touching nearly every aspect of business, and older approaches are fast becoming uncompetitive and obsolete.
Pokemon Go signals the mainstream arrival of augmented reality (AR). From here on in, virtual reality (VR) will always be the poorer cousin – or bridesmaid if you will, and never the bride – in the fight for digital’s push out through the screen into reality.
This new (albeit long-pending) medium of AR will have a huge impact on local and B2C advertising. In fact you might argue it already has, adding billions to the valuation of Nintendo after just a week since Pokemon Go launched – a truly remarkable week.
The result of the EU referendum will undoubtedly have a profound and long-lasting impact on the entire UK population and is likely to be something that is truly generational. Whether we voted for Remain or for Leave, however, Brits now have to assess where we are and how we maintain our position in the global economy.