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Where Will Outsourcing Head to in 2018?

Posted: 12/29/2017 - 22:16

This time last year I wrote in these pages about the year ahead for outsourcing. The key trend I focused on was an increase in partnership with clients and suppliers getting much closer—and that seems to have taken place throughout 2017. One major driver for this has been the change in how consumers become aware of a product and then convert into customers...what marketing professionals call the ‘customer journey.’ Think for a moment about the classic customer journey.

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